The streets of Sand City come alive for the West End Celebration! Sand City is known for its funky, independent and artistic atmosphere and nowhere is that more on display than the annual West End Celebration. The streets of Sand City shut down and become an open-air artists' fair, showcasing truly unique works from artists throughout Monterey County. Over 100 artists & artisans showcase art of every genre including paintings, sculptors and jewelry. Continuous musical and performing arts entertainment and over a dozen beer, wine, & food vendors.