"With the Monterey Bay as a backdrop, events on Cannery Row are nothing short of spectacular and always free. Cannery Row kicks off the holiday season with the 18th Annual Tree Lighting Ceremony on Friday, November 23, 2012. This FREE event is open to all. Please join in the wonderful holiday spirit and family festivities to be held in Steinbeck Plaza and the Plaza in front of Bubba GumpÃ¢â¬â¢s. Family entertainment will be from 4:30 p.m. to 8:30 p.m. and includes Christmas carolers, balloon artists, a magical elf and reindeer. The Tree Lighting Ceremony will begin at 6:00 p.m. and includes the arrival of Santa Claus. Families and their children will be able to meet Santa Claus from 6 p.m. to 9 p.m. in Steinbeck Plaza on Cannery Row. In addition, Santa Claus will be on Cannery Row Saturdays and Sundays from November 24th to December 22nd from12:00 p.m. to 4:00 p.m. Event parking is available in the Cannery Row Garage located at the intersection of Foam and Wave Streets. The first hour of parking is FREE before 4:00 p.m. and FREE after 4:00 p.m. when you show your Ã¢â¬Å939Ã¢â¬Â drivers license."